Asset Affinity

We offer insurance products suitable for both individual consumers and a wide range of organisations, be it corporates, trade and other membership based associations, or employee benefit platforms and because our focus is on creativity and flexibility, we can genuinely tailor our approach to your individual needs.

Together with our sister organisation Great American Specialty & Affinity Limited we offer end-to-end white label capabilities in product development and design, risk underwriting and pricing, placing of risk, advice on distribution methods, marketing, campaign management, technical reporting, fulfilment and claims handling. In this way we provide a seamless integration with our partner brand.

Whether you want to increase revenue potential, attract and retain members, enhance customer loyalty, or gain competitive advantage, Great American can help you meet your objectives through stronger, more personal, and more relevant relationships.

Our pan-European capabilities ensure we are able to replicate a sccuessful solution in several countries to support a partner’s development.

Our team of highly experienced and specialised underwriters is ready to analyse your needs and create an innovative cost-effective solution designed to enhance the value of your current offering, and will see that through from design phase to operational launch date and assist in subsequent operation.

Please contact us to discuss your affinity insurance requirements in more detail:


Sales and Development

Paul Dooley

Head of Business Development – UK & Ireland

Manchester office

Tel: +44 (0)161 817 80090




Lesley Dunn

Senior Underwriter

London office

Tel: +44 (0)7816 582 161



Steve Ewart

Affinity Underwriter

London office

Tel: +44 (0)7872 887805